Biomimetic Hair Architecture
Prime - Concentrated hair serum
✦ Repairs and strengthens hair fibers
✦ Reveals a satiny glow
✦ Nourishes without weighing down
✦ Durably reduces breakage
The finish of a sublimated fiber
Karine M.
My hair is visibly softer, shinier, and most importantly, much stronger.
Its texture is transformed.
Léa C.
My blonde hair quickly becomes dry and dull, especially at the ends.
With Noïla, it's much softer, shinier, and deeply repaired, without being weighed down.
Hair Recovery is especially spectacular on damaged hair.
Raphaëlla F.
Finally, a range that truly cares for hair without weighing it down.
My hair looks smoother, stronger, and the shine is incredible.
Ines B.
Hair Recovery has transformed the quality of my lengths.
Hair appears denser, softer, and regains a true natural radiance.
Yasmine B.
My hair had become dry, dull, and hard to manage.
From the very first applications, my lengths became softer, more manageable, and visibly revitalized.
What kind of hair is it for?
Formulated for hair seeking nourishment, shine, and lightness.
Ideal for weakened, dull, or breakage-prone hair — it intensely nourishes the hair fiber without weighing it down or leaving a greasy residue.
Its oily texture instantly melts into lengths and ends, leaving the fiber silky and free-flowing.
From the very first applications, hair reveals its natural shine — supple, strong, and enhanced.
Our assets
Prime contains a biomimetic concentrate of nutrition — developed for fragile, dull, or break-prone hair.
Castor, prickly pear, moringa, buriti, and baobab nourish the hair fiber with precious active ingredients while preserving its lightness and natural shine.
Keratin, proteins, panthenol, biotin, and arginine gradually strengthen the hair material, improve its resistance, and limit mechanical breakage over time.
Fenugreek, nettle, amla, and rosemary complete the formula to stimulate the scalp and maintain the vitality of the hair cycle.
A few drops are enough. Supple, shiny, mirror-effect hair — with no greasy residue.
Instructions for use
Apply a few drops to the lengths and ends, on dry or damp hair.
Gently touch with fingertips — shine, suppleness, and softness instantly appear.
As a preparatory treatment, apply generously before shampooing and leave on for absolute fiber nourishment.
Complete with products from the Noïla range for optimal results.
Precautions
For external use only. Avoid contact with eyes — rinse thoroughly in case of contact. Keep out of reach of children. Store away from heat and light.
✦ Mirror-like shine ✦ Precious nourishment ✦ Silky touch ✦ Suppleness ✦ Protection ✦ Radiance ✦ High-naturality formula ✦
Elevated fiber for everyday use
Prime intensely nourishes the hair fiber while preserving hair's natural lightness.
Its biomimetic formula, enriched with precious oils and strengthening active ingredients, acts deeply and over time to:
✦ Reveal a mirror-like shine
✦ Nourish without ever weighing hair down
✦ Lastingly improve fiber resistance
✦ Smooth lengths and control frizz
✦ Preserve natural suppleness and softness
Silicone-free · Non-greasy · No heavy finish
The Noïla ritual
What you would like to know
Our team remains at your disposal at contact@noila.fr
Is Prime serum suitable for all hair types?
Prime has been developed for dry, weakened, dull, or breakage-prone hair. Its ultra-light texture is suitable for all hair types — straight, curly, wavy, or textured — without feeling greasy or heavy.
Can the serum be used on colored hair?
Yes. Prime gently accompanies hair sensitized by coloring, bleaching, or heat exposure, while preserving its shine, suppleness, and fiber integrity.
How to use Prime Serum?
A few drops are enough. Apply to lengths and ends, on dry or damp hair. As an exceptional treatment, it can be applied before shampoo as an oil bath for absolute fiber nourishment.
Does the serum weigh down hair?
No. Its biomimetic formula deeply nourishes the hair fiber while preserving the hair's natural movement and lightness.
Does Prime leave an oily residue?
No. Formulated to reveal shine and suppleness, the serum leaves no heavy residue or greasy finish—just enhanced hair fiber.
When will I receive my order?
Orders are carefully prepared and then shipped within 24 to 72 business hours.
A tracking email is sent as soon as your order is shipped.
